The concept of iBeacon was introduced by Apple in the year 2013 and since then it has continued to revolutionize the experience of customers engaged with mobile retailing and businesses that specifically target mobile customers on the go. A team of professional researchers have concluded that businesses interested in mobile retailing have largely adopted to the technology of iBeacon in order to better stand by the latest technological trend in the market as well as standing by the latest customer preferences regarding online shopping and interacting with their mobile devices.
A leading mobile development company in Florida added that iBeacon is not a newer concept for the retail businesses but it has indeed gained considerable attention by the iOS users as well as retailers in the since the last couple of years. Retailers from all over the United States have reported that iBeacon has become one of the greatest value addition in terms of accessing and attracting a number of additional customers to their stores that was not at all previously possible. Marketers believe that impulsive buying has been a traditional trait that has been targeted by retail stores for years but iBeacon could be easily considered as the modern day form of impulsive buying.